Counsel, Marketing & Intellectual Property (IP), Canada

  • Restaurant Brands International
  • Toronto, Ontario, Canada
  • Apr 14, 2024
Full time Lawyer (In House Counsel) Lawyer (Other)

Job Description

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Position Overview

Restaurant Brands International Inc. (RBI), the owner of the Tim Hortons®, Burger King®, Popeyes® and Firehouse Subs® brands and one of the largest quick service restaurant companies in the world, is seeking a Marketing & Intellectual Property (IP) lawyer to work at its Head Office in Toronto. The lawyer will play a key role in the RBI Legal Department’s Marketing and IP team and serve as a critical partner to the Marketing Departments for the Tim Hortons®, Burger King®, Popeyes® and Firehouse Subs® brands in the Canada, including in the areas of advertising and marketing, product innovation, consumer protection, privacy, and sustainability. The lawyer reports to the Counsel, Marketing & IP, Canada and International, and interacts frequently with the brand marketing departments, communications department, and other lawyers within the Legal Department. The lawyer will also work closely with outside counsel and counsel for agencies providing services to the RBI brands.

RBI Culture

At RBI, we are driven by our vision to build the most loved restaurant brands in the world. With more than 30,000 Tim Hortons®, Burger King®, Popeyes® and Firehouse Subs® restaurants in more than 100 countries, we know that diversity of perspectives makes us better in serving the diverse guests who come into our restaurants each and every day. At RBI, we believe in:

  • Dreaming Big: Life is too short for small dreams
  • Ownership: You value things more when you own them
  • Meritocracy: Your growth is based entirely on what you do and how you do it
  • Diversity: A wide range of voices and perspectives make us stronger
  • Creativity & Innovation: Find ways to do things differently to make them better
  • Authenticity: Be a hard-working, good person

We are looking for talented people who share our vision and values to join our Legal Department. Together, we can make a difference when committed individuals bring together their resources and their resolve.

Essential Duties

  • Review and approve advertising and promotional materials for all media (e.g., digital, social, television, radio, print, press releases etc.) for legal compliance
  • Draft and negotiate various marketing, public relations and promotions-related agreements, including advertising agency agreements, trademark licenses, promotion and sponsorship agreements, media buying agreements, software licensing agreements, professional services agreements and vendor agreements
  • Provide counsel and advice on compliance with consumer protection, intellectual property, rights of publicity and privacy laws in connection with advertising and marketing initiatives including advice on food and beverage claims and substantiation
  • Provide counsel and advice on legal compliance for promotional activities, including the execution of contests promotional offers and loyalty programs
  • Ensure the protection of an enforce the company’s intellectual property rights by taking action against unauthorized third party users.
  • Work with outside counsel with respect to advertising matters and intellectual property related matters, including but not limited to trademark clearances (knock out and full searches) and trademark disputes for Canada and other jurisdictions around the world and provide opinions to client groups
  • Assist in developing and delivering training programs to employees and agency personnel
  • Perform other general legal duties and functions as may be assigned or required by business needs

Qualifications & Skills

  • JD, LL.B or equivalent;
  • Member of Law Society of Ontario or another Canadian province or territory;
  • 3-5 years of legal experience;
  • Transactional experience with strong drafting and negotiating skills;
  • Outstanding judgment and ability to approach complex legal scenarios in a thoughtful and analytical fashion
  • Ability to influence key decisionmakers and break down roadblocks to complex projects
  • Highly resilient, possessing the tenacity to challenge the status quo
  • Highly organized and demonstrated ability to work effectively in a fast-paced setting involving multiple projects and competing timelines

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.